Netflix Wants to Be on Your Cable TV Box
Netflix, the world’s largest subscription-streaming service, wants to attract more customers by adding its web-based movies and shows to U.S. cable systems, Chief Financial Officer David Wells said.
U.S. cable operators have actually had an “open offer” to add Netflix for two years, Mr. Wells said yesterday in an interview at the Goldman Sachs Communacopia Conference in New York. And the company is still willing to forge partnerships, he said. The question is whether U.S. pay-TV companies will go along.
“We would love to reduce the friction to the end consumer, and to be available via the existing device in the home, which is the set-top box,” Mr. Wells said from the stage.
