Native Programmatic Growth Challenged By Tech And Standardization Limitations
The phrase “native programmatic” gets thrown around a lot, but for most advertisers and publishers, it’s still not a reality. Native, by definition, defies standards, though the IAB has identified six types of native formats: in-feed, paid search, recommendation widgets, promoted listings, in-ad with native elements and custom “can’t be contained” units. But this variability makes… Continue reading »
Via: AdExchanger
