MySpace integrates with Facebook
MySpace has announced a deal with Facebook that lets users sync their interests across both platforms to get personalised content and recommendations.
The move, which signals MySpace’s acknowledgement that it’s no longer the dominant social network, lets users log in and tailor content on their personal stream using their Facebook profile, as well as share content using Facebook’s ‘like’ button.
It’s the latest step in MySpace’s turnaround, following it’s revamp at the end of October that saw it streamline itself towards being an entertainment-focused platform (nma 28 October 2010).
MySpace, owned by Rupert Murdoch’s News Corp, was once the leading social network but was overtaken by Facebook in 2007. According to ComScore, US traffic to MySpace was at 58.1m unique users compared to Facebook’s 151.1m in May 2010.
It has completely rebranded and redesigned its site and is concentrating on being a leading music platform, to set itself apart from the increasing competition.
Mike Jones, chief executive of MySpace, said: “This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream.
“The stream is one of our most popular features, and it is now delivering an even richer entertainment experience of relevant content for our users to enjoy.”
