Music at the Core of Apple’s WWDC 2015 Keynote

Music at the Core of Apple's WWDC 2015 KeynoteAlthough Apple definitely had no shortage of treats in store for those looking to the future of iOS and Mac, the major standout from yesterday’s kick-off to WWDC 2015 was the announcement of Apple Music — a new streaming music service that could instantly rival the giants in this space.

Apple Music is billed by Apple as a single, intuitive app that combines the best ways to enjoy music all in one place.

In short, Apple Music is a global live radio station from Apple broadcasting 24 hours a day and a “great new way for music fans to connect with their favorite artists.”

Apple Music combines the largest and most diverse collection of music on the planet with the expertise of world-class music experts who have programmed playlists for your iPhone, iPad, iPod touch, Mac, PC, Apple TV and Android phones.

Based on Monday’s announcement, Apple Music will be available starting on June 30 in over 100 countries.

Interested potential subscribers will be offered a 3-month free membership, after which there’s a $9.99/month subscription fee. (A family plan offering access to the service for up to six family members will cost $14.99/month).

“We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists.”


Via Mobile Marketing Watch

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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