Mobile DMP Apsalar Wants PC Linkages, Taps Tapad To Get Them
AdExchanger |
Over the past year, a new breed of data-management platform (DMP) has shown up to provide audience management for app-install campaigns. Mobile DMPs, as they’re sometimes called, are possible because of the availability of device and app identifiers commonly used to track campaign effectiveness. But these upstarts need to support audience segmentation in other channels.… Continue reading »
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