Mobile Ad Network InMobi Settles FTC Allegations of Rampant Tracking Without Permission
The mobile advertising firm InMobi has agreed to pay the Federal Trade Commission $950,000 to settle allegations that it tracked hundreds of millions of consumers’ locations without their knowledge or consent in order to serve targeted ads to their phones and violated recently-updated child privacy protection rules.
The settlement says InMobi is subject to a $4 million penalty but was allowed to pay less because of its financial condition, according to the FTC.
The settlement marks the first FTC action against a mobile ad network as well as the first Children’s Online Privacy Protection Act case against an ad network under rules revised in 2013.
