Mo’ Match Rates Mo’ Problems As Cross-Device Vendors Aim For Scale
AdExchanger |
Cross-device identity match rates have shot up in recent years, but brands and agencies remain skeptical of the results. “We were consistently disappointed with cross-device identity matches,” said David Kohl, founder and CEO of the consultancy K2 Advisors. “There’s a gap in understanding of what’s possible between vendors and the buy side, [which leads to]… Continue reading »
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