MMA adds to APAC Board of Directors; Ashutosh Srivastava is new Chairman
The Mobile Marketing Association (MMA) has added seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately.
Ashutosh Srivastava, Chairman & CEO, APAC & Emerging Markets, Mindshare was elected Chairman, while Andrew Knott, Vice President – Digital, McDonald’s Corporation was named Vice-Chairman of the Board. Former Chairman Rahul Welde, Vice President – Media, Unilever, assumes the post of Chairman Emeritus.
The new and re-elected board members include:
Ambrish Jain, VP Marketing, Lenovo
Anindya Datta, Chief Mobilewalla, Mobilewalla
Damien Cummings, VP & Chief Marketing Officer, Philips ASEAN & Pacific
Dan Neary, Vice President of Asia Pacific, Facebook
Dick van Motman, Chairman & CEO, Dentsu Aegis Network South East Asia
Graham Christie, Chief Commercial Officer & Co-Founder, Big Mobile Group
Joe Nguyen, Senior Vice President, APAC, comScore, Inc
“I’m honoured to join forces with some of the best thinkers and doers in this business, as part of the new MMA APAC Board of Directors. We’re looking forward to collectively helping remove hurdles, evolve universal industry standards, share insights and hard evidence of mobile’s effectiveness and ways to integrate it with other media platforms. We are lucky to have the support of all the industry players who can help make this happen – publishers, telecommunications’ providers, mobile hardware manufacturers, technology platforms, ad networks, agencies, and brand marketers,” said Mr Srivastava.
Remaining board members, whose terms were not up for re-election include:
Alan Yan, Founder & CEO, AdChina
Andrew Knott, Vice President – Digital, McDonald’s Corporation
Ashutosh Srivastava, Chairman & CEO, Global Emerging Markets Group, MindShare
Atul Satija, Vice President & Managing Director, APAC, InMobi
Bessie Lee, CEO, WPP China
Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group
Don Kim Donghyun, Associate Director, Asia, Digital & Mobile Marketing Leader, Procter & Gamble
Joshua Maa, Founder & CEO, Madhouse Inc.
KF Lai, CEO & Co-founder, BuzzCity
Leah Jimenez, Digital Media Group Head, SMART Communications, Inc
Leonardo O’Grady, Director ASEAN Integrated Marketing & Communications, The Coca-Cola Company
Maggie Ng, Director, Digital Media, Prudential Corporation Asia
Michelle Froah, CMO, Apps Strategy Labs
Rahul Welde, Vice President – Media, Unilever
Robert Woolfrey, Managing Director – APAC, Millennial Media
Vishnu Mohan, CEO, Havas Media Asia Pacific
“Mobile continues to push APAC marketers to re-think the way they approach marketing and to use data and technology to engage with consumers. The conversation has shifted towards how we can build capabilities and further help the ecosystem to leverage mobile. I’m confident that under the guidance of the new Board, our members will be able to leverage the MMA’s resources and network to accelerate mobile marketing in their business,” commented Rohit Dadwal, Managing Director for MMA APAC.
“While consumers spend most of their time accessing information and entertainment on their mobile devices, there is still a lot of work to be done before mobile becomes the heart of all brand marketing efforts. Marketing is increasingly heading towards an always-on, real time optimization approach, built around the idea of brands as publishers, and we see mobile media devices as central to bringing this concept to life,” added Mr Srivastava.
