mInteraction beefs up creative team
mInteraction, the digital arm of GroupM Thailand, has appointed Anjawin Shinkhem as Creative Director. In his new role, Mr Shinkhem will lead a newly created team and will be tasked in delivering the integrated digital idea that works for key clients of mInteraction/Mindshare as PepsiCo and Tesco Lotus.
He brings in over 15 years of experience with great recognition at AdMan, AdFest, as well as Cannes. He joins the agency from McCann Bangkok, where he was responsible for integrated creative solutions across the McCann’s disciplines. Prior to McCann, Mr Shinkhem was with Leo Burnett.
Speaking on the appointment, Siwat Chawareewong, Chief Executive Officer of mInteraction said, “We are delighted to welcome Anjawin to mInteraction. I am confident that Anjawin’s experiences, skills, and knowledge from both online and offline communications will be the great not just limited to the working teams, but clients of GroupM”.
Together with Mr Shinkhem’s appointment, the agency has promoted two senior creative members. Buncharith Saovapichard is named Creative Director of mInteraction/Mindshare, and Kaweewat Tantrakul as Creative Director for mInteraction. All three directors will be reported to the Executive Creative Director, Jirat Arinrith.
