MindShift Interactive to handle Meru’s digital duties
MindShift Interactive, an Insightful Digital Outreach agency, will be handling the digital mandate for Meru Cabs, which is known as one of the first companies to launch metered ‘Radio cabs’ in India under its brand ‘Meru’. MindShift Interactive will manage the brand’s social media, influence-relations, and media, across platforms. The agency will work towards reinforcing Meru’s positioning as a pioneer in the industry through building stronger relationships with existing and new consumer sets. The varied services offered by Meru shall be highlighted through engaging content and campaigns.
Siddharth Pahwa, CEO, Meru Cabs says, “MindShift Interactive is a team of energetic and creative minds. We are sure, the quality of creatives, content and various social media activities carried out by MindShift will add a lot of value to Meru’s social media presence. We look forward for a long and healthy association with MindShift.”
Zafar Rais, CEO, MindShift Interactive says, “We are happy to deliver services to a leader such as Meru Cabs and be part of the growing radio taxi space. Carpool by Meru, an initiative to reach out to more consumer needs, is how our journey with Meru began and we’re busy creating a shift in the way the brand is looked at.”
MindShift has been instrumental in conceptualizing Twitter campaigns, such as #FeelingBlue for Reliance 3G, #ChappalMaaro for The Bombay Store,#GoNoFilter for Lancôme, among others. Headquartered in Mumbai, Meru Cabs provides a radio taxi service in major cities of India, like – Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.
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