Mindshare’s Karl Cluck appointed as the Chief Client Officer for Asia Pacific
Mindshare has appointed Karl Cluck as the Chief Client Officer for Mindshare Asia Pacific. He will retain leadership over Mindshare’s Japan, Korea and Taiwan cluster and continue working with local MDs to drive Mindshare’s business in these critical North Asia markets. He will also oversee all regional and major local clients for Mindshare across Asia Pacific and work with Mindshare’s regional client team leaders to drive their Adaptive Marketing proposition, including its performance marketing FAST Hubs, creating more innovation and content initiatives via their content division Content+ and ensure delivery of investment value via GroupM.
Cluck, who was the CEO for Mindshare Japan, Korea and Taiwan, has taken this new role from Roy Sudipto, who left the agency to become CEO of Developing Markets for WPP’s Tenth Avenue. Cluck has been with Mindshare since 2006, when he joined as the planning lead on Unilever in China.
Ashutosh Srivastava, CEO, AMEA and Russia/CIS, says, “Karl has been behind some of our best work for clients in China & North Asia, and has helped build a strong reputation and relationship with clients in these offices. His irreverence for all things official and conventional, and his ability to combine this irreverence with insightful media, market and consumer knowledge to arrive at creative solutions makes him a fabulous resource to have for any client-agency team. I look forward to him making a bigger impact, with more clients, in this new role.”
Cluck helped establish Mindshare Korea and grew the team to over 20 people, with assignments from L’Oreal, Jaguar Land Rover and Boehringer Ingelheim. He also is instrumental in reviving Mindshare’s offer in Japan by winning back clients like Nike, Reckitt Benckiser and booking.com.
He says, “It’s an incredible opportunity to work with Ashutosh, Gowthaman and the Mindshare regional team and market leads to drive our Adaptive Marketing vision forward in Asia. We’re lucky to have some of the most innovative clients in the world working with us and I look forward to building on the success of the current team.”
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