by Copenhagen INK ·
Millennial Media is beefing up its location data prowess. The mobile ad network is rolling out an audience location ad suite dubbed “Point” and is teaming up with mapping and geo-analytics mainstay Esri. Point unifies three location-based products: Point Audience Frames, powered by Esri, which lets advertisers use hyper-local data to build campaigns; Point-Fencing Route, […]
Via: AdExchanger
Tags: adad combinationad mediaad networkanalyticsmediamedia buyMedia Landscapemedia mixmedia planmediabrandsmobilemobile applicationmobile gamingmobile search
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
by Copenhagen INK · Published 19/09/2014
by Copenhagen INK · Published 15/04/2015
by Copenhagen INK · Published 09/01/2016
Advertising newsMore
