Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick
Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head coach Bill Belichick said he was done using it at games.
To show that the Surface is indeed a production machine among NFL athletes and coaches, Microsoft quoted its paid endorsers in a blog post extolling the device.
“Every second counts and having Microsoft Surface technology on sidelines allows players and coaches to analyze what our opponents are trying to do in almost real time,” said Seattle Seahawks quarterback Russell Wilson, who recently appeared in ads for the Surface and for the Xbox, in the blog post from Microsoft. “Plus, the ability to zoom in on full color photos and really get a look at defensive alignments helps tremendously when trying to make adjustments on the fly.”
