Microsoft Poaches From Publicis for New U.S. Sales Chief
Microsoft finally has a U.S. sales boss, eight months after it ousted Keith Lorizio.
The tech giant has tapped former Publicis exec Bob Bejan to permanently fill the role, which has expanded its jurisdiction to all of North America.
As Microsoft’s VP-North American sales and marketing, Mr. Bejan will oversee sales for the continent, manage relationships with media buyers and develop new opportunities for advertisers in hopes of improving Microsoft’s market share. He said the role’s expansion to include all of North America will allow him to do things like experiment with new ad products in Canada, which he described as “a great test market with applicable parallels” to the U.S.
