Michael Kors’s Instagram Ad: 36K Likes, 200 Rage-Filled Comments


Instagram’s first ad from Michael Kors has begun surfacing in users’ streams today, prompting thousands of likes and a couple hundred outraged comments.

Published today to the brand’s nearly 1.3 million followers, but also to users who don’t follow Michael Kors, the image of a gold watch resting beside a plate of macaroons has garnered more than 36,000 likes. But there’s also an outcry in the comments from users who don’t seem to care for the presence of a luxury brand — or any advertiser, in some cases — in their feeds.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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