MediaQuark, Ambient Digital partner to deliver APAC audience targeting
MediaQuark and Ambient Digital Group, both headquartered in Singapore, are partnering to deliver data driven online advertising products in Southeast Asia. The online advertising companies claim that integrating MediaQuark’s data targeting technology across Ambient’s platform will bring 1.6 billion new monthly audience targeted impressions onto the regional markets, a significant step forward for digital display advertising in APAC.
Ambient Digital Group is an ad network in Southeast Asia, with offices in Vietnam, The Philippines, Indonesia and Thailand. MediaQuark is an APAC focused programmatic media intelligence company, with a language agnostic data targeting solution, and third party data covering 200 million consumers.
The partnership will deliver a range of data focussed products, making use of the latest audience targeting techniques. For now, the launch is exclusive to Southeast Asia. There are few practices that have substantially changed marketing as digital audience targeting, and this development promises to offer regional clients the same improved return on their digital media investment as has been seen globally.
“I am thrilled to be working with MediaQuark on what is the next evolution of online advertising in this region. MediaQuark are the undisputed data and audience targeting experts in Southeast Asia and we have been working with them for several months now to integrate their expertise into our platform. This partnership gives us the opportunity to release products that will deliver far more accurately targeted campaigns for advertisers. This means significant increases on ROI and represents a seismic shift in the way online advertising will be purchased in the region,” said Andrew Stephens, CEO of Ambient Digital Group.
“We are very excited to be working so closely with Southeast Asia’s largest ad network to deliver audience and contextual targeting across their range of digital solutions. With this partnership Ambient is taking a clear lead regionally in delivering data driven advertising. Making the data and audience targeting conversation an everyday reality for digital ad buyers in Southeast Asia is a hugely positive development, and an important tool to drive the wider growth of digital and programmatic spend. Of course the ultimate winners here are Ambient’s customers, who will see the improved ROI that audience targeting brings to their campaigns,” added Tom Simpson, CEO of MediaQuark.
