Mediahub: The Completion Rate Is Still A Viable Video Performance Metric
Mediahub, the planning and buying arm of Mullen Lowe, has partnered with cross-device platform Tapad to help identify viewers cross-screen. In doing so, it hopes to help brands – as well as “tune-in” clients such as entertainment and media broadcasters PBS, VH1 and National Geographic Channel – drive audience viewership across all devices. “Given the… Continue reading »
The post Mediahub: The Completion Rate Is Still A Viable Video Performance Metric appeared first on AdExchanger.
