MediaCrossing Assumes Inventory Risk For Ad Sales

Advertising news

• 40 Under 40 2024: Mamaa Duker, VML 27/11/2024
  Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.
• Will you let your children inherit a world without tigers? 27/11/2024
  A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.
• Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand 27/11/2024
  In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
• Jaguar's identity crisis: A self-inflicted wound that could have been avoided 27/11/2024
  Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.
• Agency holdcos face a new crossroads: Reunite media and creative or risk irrelevance 27/11/2024
  Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.
• 40 Under 40 2024: Lana Zhang, Merkle 26/11/2024
  Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.
• It's time we stopped treating Gen AI like our dirty little secret 26/11/2024
  All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
• Why Bluesky is emerging as X's most promising advertising alternative 26/11/2024
  With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious contender in the social media landscape. Here's what advertisers need to know.
• Almost half of marketers plan creative or media agency review in next 12 months 26/11/2024
  Creative agencies are most likely to be reviewed in the next year.
• João Braga joins Publicis Groupe Hong Kong as global ECD 25/11/2024
  Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.