Marketers Are Gaining Programmatic Street Smarts, ANA/Forrester Survey Shows
AdExchanger |
Among the findings of this week’s programmatic survey from Forrester and the Association of National Advertisers is this alarming nugget: Programmatic adoption could be hindered unless marketers continue to push for transparency – and make progress getting it. “We need to move from awareness and education to policy and action,” said Jim Nail, principal analyst at Forrester,… Continue reading »
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