Magna Global Releases Sunny Programmatic Forecast As Ad Tech Exits Adolescence
AdExchanger |
Programmatic is growing, and it’s also growing up. That’s the message from the Magna Programmatic Growth Report released Friday. Magna projects global programmatic spend to grow from $19 billion this year to $42 billion in 2020. Non-programmatic spend is expected to grow from $27 billion this year to $31 billion, with programmatic becoming the default… Continue reading »
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