Living In Levi’s: CMO Jennifer Sey’s Focus On ROI, Efficiency And Stature
In two weeks, Levi Strauss & Co. will launch a campaign focusing on a broader, more inclusive brand direction – one that also ties its messaging closer to its line of jeans and apparel. As such, Levi’s is retiring the “Go forth” tagline it’s used since 2009 in favor of the more product-centric “Live in […]
Via: AdExchanger
