LinkedIn Sells Nearly Half a Bill Dollars in Ads Last Year
LinkedIn’s advertising revenue reached $153 million in the fourth quarter, a 56% increase over the same time the year prior, the company said Thursday. Advertising, which LinkedIn calls “marketing solutions,” comprised 24% of its total revenue compared with 22% in the fourth quarter of 2013.
Full-year advertising revenue in 2014 was $454.5 million, up 46% from the prior year.
LinkedIn’s content-marketing product “sponsored updates” — which allows advertisers to place their blog posts on LinkedIn members home pages — fueled the increase. Content marketing is now one-third of total advertising revenue, LinkedIn CEO Jeff Weiner said during a call with investors to explain the company’s fourth-quarter and full-year 2014 earnings.
