Lack Of Data Still A Challenge In APAC

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Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based mediaQuark. Of the 108 respondents to the company’s survey, 62% said that a lack of industry understanding was one of the biggest challenges for programmatic in the APAC market. Looking at […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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