Krispy Kreme assigns global digital mandate to VML
Following an extensive search and review period, Krispy Kreme has appointed VML as its global digital agency partner. VML will assist Krispy Kreme in the strategic development and implementation of worldwide “fan engagement”.
“Krispy Kreme has been on an accelerated path in growing its digital presence over the last several years, making it a key driver in our marketing mix. VML was chosen for its obvious understanding and passion for our brand, its presence in the global markets in which our fans enjoy our products, and for the demonstrated ability to successfully execute unique and memorable campaigns on a global scale. VML has proven itself to be innovators and thought leaders in helping notable brands create, execute and drive ROI through digital innovation. We are truly excited to partner with VML as we work to enhance our global presence through digital media,” explained Dwayne Chambers, Senior Vice President and Chief Marketing Officer, Krispy Kreme.
VML will develop marketing and communications campaigns and content across new and existing digital, social and interactive media channels. It will work in conjunction with Krispy Kreme’s internal marketing and brand development teams, and design agency partner Shapiro Walker Design.
“VML is so proud to have the opportunity to work with such a truly iconic and beloved brand as Krispy Kreme. We connected throughout the process on so many levels. But at the heart of it was a shared belief about contemporary marketing, the importance of a global perspective and consumer loyalty, and a vision for an innovative digital partner. VML and Krispy Kreme both put a premium on strategic thought and creativity, and the need for full capability, but with a digital heart. We could not be more excited to get started together,” said Jon Cook, CEO and President at VML.
Some of the other VML clients include Kellogg’s, Kleenex, Gatorade, Dell and Southwest Airlines.
