Kochava Attempts To Crack The Cross-Device Attribution Code
AdExchanger |
As if cross-device wasn’t complicated enough, there’s another wrinkle to consider – shared apps. That’s one of the problems mobile analytics company Kochava is looking to tackle with Wednesday’s launch of Audience Attribution, a toolset aimed at identifying incremental attribution lift at the household level. Existing Kochava customers Netflix and Priceline are both using the… Continue reading »
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