JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear from those leading the way in multichannel marketing.
The event featured 5 streams: Lead, Analyze, Optimize, and two Whitepapers live. These tracks cover the big issues in making joined up marketing a reality, the data, metrics, measurement and analytics behind making joined-up marketing ‘work’, how to optimize the marketing mix across online and offline and how to engage successfully with your customers in a truly multichannel way.
There are 25 presentations to choose from including making digital matter from Columbia Business School, achieving an omni-channel strategy from Labelux, building a social brand from Nokia, and a look at the age of big data.
