Johnnie Walker awards digital duties to VML IM2.0 in China
After two rounds of intensive pitching, VML IM2.0 Shanghai has won the Johnnie Walker account, responsible for all its interactive marketing efforts. Diageo’s Scotch whisky brand Johnnie Walker selected VML IM2.0 to be its new partner with the intention to integrate and optimise all media platforms including paid, owned and earned media, to adapt to the mobile marketing arena.
Commenting on the win, VML IM2.0’s Chief Executive Officer Chris Tung said, “It’s exciting to be partnering with yet another iconic brand, Johnnie Walker whisky, and taking its interactive marketing efforts to the next level. By developing its mobile marketing capabilities, Johnnie Walker hopes to synergise its online and offline resources, and break the barrier between traditional CRM and Social CRM. We look forward to helping them do just that.”
VML IM2.0 launched mid-October following VML’s acquisition of im2.0 Interactive Group. January 2014 saw VML IM2.0 became the first major network to offer full-service digital marketing in Southern China, with the launch of VML IM2.0 Guangzhou. VML now has multiple offices in the Asia-Pacific region, including VML Tokyo, VML Qais Singapore, Indonesia, India and VML Australia.
