Japanese e-commerce hangover forming in SEA?
Rakuten has decided its B2C model in South-East Asia will not work, Sumitomo has pulled out of Malaysia; Karamjit Singh looks at what this could mean.
by Copenhagen INK ·
Rakuten has decided its B2C model in South-East Asia will not work, Sumitomo has pulled out of Malaysia; Karamjit Singh looks at what this could mean.
Tags: apacasiaasia-pacificdigital marketing news apacdigital marketing news asiae-shopping
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
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