It’s Official: Snapchat Says That Ads Are Coming
Snapchat, the ephemeral messaging app, is officially taking the advertising plunge.
In a blog post on Friday, the Los Angeles-based company said it was introducing advertising onto its platform. “An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it,” the post reads. “No biggie.”
Last week, CEO Evan Spiegel said ads would soon be arriving to the platform’s Stories feature. A few brand advertisers have experimented with the platform. Dove recently turned to Snapchat for its “Self-esteem Weekend” campaign. The platform can deliver considerable followers and social shares, but does not share any demographic-targeting data.
