Isobar builds on ‘liquid talent’ proposition for its China A-team
Isobar has made one more change to its leadership team in China, promoting Rohan Lightfoot to Managing Director of Isobar Shanghai. With the intention to strengthen its China leadership team, this is Isobar’s latest move in a series of senior level appointments, that saw Tim Doherty named as Chief Creative Officer last week, and two veteran digital General Managers, Laura Wu and Sonia Feng, added to the agency’s Shanghai senior management team recently.
“Isobar is one of the leading full service digital marketing agencies in China. We believe that to continue innovation that builds upon our vision of becoming the next generation of digital agency, it is essential to develop ‘liquid talent’, leaders who come from and can bring ideas to life across all disciplines,” commented Jane Lin-Baden, CEO Isobar China group, in a press statement.
With 20 years of industry experience, including seven years in China, Mr Lightfoot has extensive marketing experience for brands such as adidas and Coca-Cola. He spent time at Carat China prior to joining Isobar as Asia Pacific regional business director in 2012.
Prior to joining Isobar Shanghai, Laura Wu served at Dentsu Group, where she led the key client team for Lenovo.
Sonia Feng joins Isobar from the Aegis group agency Vizeum. She has 18 years’ experience in the creative, media and digital industries working with brands such as Mondelez and Nikon.
“All three candidates have strong, integrated backgrounds covering brand strategy, creative and digital media, along with previous experience at Dentsu and Aegis sister agencies. Our group can offer this unique opportunity to such pioneering talent and to our clients thanks to the diversity of our agencies,” said Ms Lin-Baden.
“I can’t think of a more exciting role than to lead Isobar in the world’s most dynamic digital environment. My goal is to build on the fantastic track record of success that is Isobar in Shanghai and help it to become even more successful. We’re building a team that will equip Isobar to build a global reputation in the coming years. It’s an incredible privilege to be part of what we’re building here,” added Mr Lightfoot.
The previous Managing Director of Isobar in Shanghai, Wayne Fan, has taken on a new role as Chief Strategic Integrator of Isobar China. With the growth of Chinese brands looking to expand globally he will focus on developing Isobar’s ‘China out’ strategy. He will also grow strategic product offerings for the China market, “a vital pillar in shaping our strategy to define Chinese digital services,” remarked Ms Lin-Baden.
