iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter
AdExchanger |
iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in 1996, is changing with the times. Today, content is where it’s at. “There’s a tendency in the industry at the moment to split down two different paths,” said iProspect global President Ben… Continue reading »
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