IPG CEO Roth Emphasizes “Agnostic” Programmatic Model

During Interpublic Group’s (IPG) Q4 and year-end earnings call on Friday, chief Michael Roth emphasized – as he did after Q3 – the holding company’s barter-based programmatic model that discloses margins. This isn’t the only difference from the black-box models of IPG’s competitors, which deploy programmatic on an agency-by-agency basis. “We continue to believe thatContinue reading »
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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