Digital marketing / Mobile / Mobile Asia

iPad Ad Unit Most Popular With Advertisers

by Copenhagen INK · 27/01/2013

apple-might-receive-20-million-ipad-2-units-from-foxconn-on-q3-2011-publication-reports-foxconn-is-p_1.jpg Despite the fact a huge number of us now carry a smartphone in our pocket, mobile advertisers have their sights set higher: the iPad has become the most in-demand platform for the industry.

A new study from mobile ad exchange MoPub showed that while ad prices overall rose 50% in Q4 2012, Android prices went up 54%, iOS ad prices across the board rose 66% with iPad prices being the highest of all. (more…)

Source: MobiAD

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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iPad Ad Unit Most Popular With Advertisers

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