Instagram now has 200,000 advertisers
It has been almost six months since Facebook-owned Instagram opened up its platform to advertisers. The move which started with some select partners last September, was quickly seen to grow its advertiser base. Now, the visual-based platform has released the figures on the number of advertisers it has reached. There are more than 200,000 advertisers on the platform – ranging from the bigger brands to small and medium businesses all around the world.
It looks like opening up the platform to advertisers is paying off for Facebook. Out of the total advertisers, 75 per cent of them are from outside of US, operating in more than 200 countries. APAC case studies show an increase in app installs, ad recall and brand awareness.
An Indian company, Sportskeeda, used a video demo ad, backed by targeting to drive app installs. The three-month campaign drove 30 per cent more app installs while achieving a 40 per cent retention rate.
TRESemmé wanted to inspire Indonesian women and use visual cues to reinforce its ‘salon-gorgeous hair every day’ brand promise. They created a suite of images to appeal to fashion-conscious women in Indonesia and balanced reach and exposure with the right creative to communicate their brand message. They reached 4.9 million people in Indonesia and achieved a 9-point lift in campaign awareness among its target audience.
SUUMO, a real estate portal, became the first advertiser in Japan to run a marquee campaign on Instagram. Working closely with Facebook’s Creative Shop to produce video ads tailored especially for Instagram, SUUMO successfully reached out to the younger generations on Instagram and raised its brand favourability.
LG Care wanted to connect with 20 to 30-year old Korean women on Instagram. They used 15-second video ads to spark interest in its new S:um37 Secret Essence by telling a visual story. In three weeks, they reached more than seven million people from their target audience, raised brand awareness by four points and achieved a 44-point lift in ad recall.
The figures released by the company also highlighted that 60 per cent of Instagrammers say they learn about products and services on Instagram and 75 per cent say they take action after being inspired by an Instagram post—like visiting a website, searching, shopping for or telling a friend.
“Not only does our community value content from businesses on Instagram, but advertisers can get the results they care about — from brand awareness to increasing sales,” the company said in an official statement.
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