Instagram debuts 60 second videos to take on YouTube & Snapchat
Now that Instagram advertising seems to be attracting a lot of attention with 200,000 advertisers in six months, it is looking at giving competition to the likes of YouTube and Snapchat by introducing longer videos.
The Facebook-owned app has now launched 60 second videos, up from 15 seconds earlier, opening up a bigger canvas for brands to paint on. “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year,” the company said in a blog post.
Over the last six months, the time people spent watching video on Instagram increased by more than 40 per cent. Facebook claims that adding video to an existing campaign drives higher favourability than campaigns with static photos only.
The photo-sharing app has also introduced multi-clip videos created out of camera roll for iOS users. Longer video on Instagram is available immediately in US and will be available globally in the coming months.
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