Instagram considers ad products to compensate stars on IGTV
Instagram is talking with advertisers about IGTV, the first steps toward turning the fledgling video service into a moneymaking opportunity for both it and its homegrown stars and publishers.
In recent weeks, several advertising executives, speaking on condition of anonymity, say that Instagram has been slowly opening up about the potential to buy ads on IGTV, which debuted last year with longer video programs from internet celebrities like Lele Pons. IGTV is a standalone app and the shows are available on Instagram, too.
Instagram acknowledged it was exploring ways to support creators, including through ad programs, but would not discuss specifics. It’s unclear when the ad opportunity will roll out, but advertisers say they expect to see it in the coming months.
