Inside Out: Intel Is Reinventing Itself With A Brand Overhaul
AdExchanger |
Intel’s ambitious new brand strategy is no chip shot. Primarily known since the 1990s as “the computer inside,” the microprocessor manufacturer aims to break out of the box with a campaign that “stops focusing on where we are and starts focusing on why we are,” said Penny Baldwin, VP and GM of global brand management… Continue reading »
The post Inside Out: Intel Is Reinventing Itself With A Brand Overhaul appeared first on AdExchanger.
