Infographic: What do advertisers think of media auditors?
The WFA (World Federation of Advertisers) is taking a closer look at what some of the world’s largest advertisers think of auditors and the challenges they face in other key partners.
The information is based on a survey of advertisers who spend around USD 35 billion a year globally. Amongst some of the highlights is the percentage of digital impressions that auditors are able to measure, that has declined year-on-year in the United States and LatAm.
It is also interesting to note the manner in which auditors are used in Asia – compared to other regions, the trend is significantly lower than it is in Europe but on par or higher than the US for key types of contracts.
