Infographic: Top trends defining mobile advertising in APAC
In the last few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising with developed mobile networks and a strong proliferation of smartphones, creating opportunities for mobile publishers and advertisers. Smaato, a real-time advertising platform for mobile publishers and app developers, asserts that data is the new mobile currency. By combing the insights from its user behaviour observed on its platform, the platform explores mobile advertising in APAC.
The infographic shows popular mobile OS market share in APAC, the top five categories by ad request and the best time to run ads according to marketers in Asia in the year 2015. It reveals how cultural festivals and holidays in Asia impact mobile advertising and ad spending in Asia, and explores mobile advertising traction in countries such as India and Indonesia.
The post Infographic: Top trends defining mobile advertising in APAC appeared first on Digital Market Asia.
