Infographic: The cart abandonment woes continue
Cart abandonment is signal of a user with intent, who did not go through with the purchase. No matter how it is viewed, it is an opportunity lost. Salecycle, takes a closer look at the cart abandonment status globally, and in the Asia Pacific (APAC) market.
Some highlights:
#1. The average global abandonment rate was 74.52 per cent in Q2 2016, the first increase since Q1 2015.
#2. APAC continues to see the highest abandonment rates globally.
#3. The travel industry is experiencing the highest rate of abandonment at 80.1 per cent.
#4. SMS remarketing drives immediate engagement with 90 per cent of SMS messages read in the first three minutes.
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