In Privacy Policy Refresh, Facebook Tells People What Its ‘People-Based’ ID Can Do
Facebook’s introduction of a cross-device ID last fall was a big deal in marketing circles. Based on the company’s direct relationships with its 1.4 billion users, it offered a viable alternative to the broken cookie. Since then, Facebook has been on a communications and sales blitz, driving awareness and adoption of its “people-based marketing” product… Continue reading »
Via: AdExchanger
