iHeartMedia Puts Music Fans At The Center Of Its Campaigns
AdExchanger |
IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest influencers aren’t celebs with millions of followers, but music fans who write quality social media posts, said Chris Williams, iHeartMedia’s chief product officer. “If you can find the five or six Justin Bieber… Continue reading »
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