ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part 2
“We spend most of our time telling privacy advocates and even our clients what we don’t collect,” comments James Lamberti, Vice President and General Manager of AdTruth. “If you read our contract, there’s a list of 20 things we don’t collect: IFA, cookies, UDID, MAC address, etc. We purposefully stay away from not just PII, but beyond that any sensitive data.”
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