IBM Interactive Makes First Ever Acquisition: Agency Resource/Ammirati
AdExchanger |
To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed Thursday when IBM iX – not to be confused with IBM’s consulting unit Global Services – revealed its first-ever acquisition: the digital/creative agency Resource/Ammirati, which has 300… Continue reading »
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