IBM and Marchesa Will Debut ‘Cognitive Dress’ at Met Gala
IBM and fashion designer Marchesa will debut the first “cognitive dress” at the Met Gala Monday night, extending IBM’s cognitive computing branding campaign.
The data-driven dress — which will change colors based on an analysis of fan sentiment in real time — will be revealed at 7 p.m. ET tonight on the red carpet of the Met Gala event in New York, called “Manus x Machina.”
It was designed using Watson artificial intelligence technology, cognitive tools from IBM Research, tech solutions from Watson development partner Inno360, and creative vision from the Marchesa design team.
