Hugo Boss appoints SapientNitro as its digital lead agency
German premium fashion brand, Hugo Boss, has taken SapientNitro, part of the Publicis.Sapient platform, on board as its new digital agency, to enhance the omni-channel experience for customers and revisit the merger of content and commerce. At the core of the partnership, SapientNitro will run the brand’s digital platforms, including the primary website hugoboss.com.
Gerd von Podewils, Senior Vice President Global Communication, Hugo Boss, says, “With SapientNitro, we have appointed a partner that represents our global approach to creating compelling brand experiences, driven by state-of-the-art technology. The ongoing digital revolution confirms our decision to transform from a vertically integrated retailer to a data- and experience-driven fashion brand, the multiple paths to purchase of today’s customer.”
Nigel Vaz, Global Chief Strategy Officer and SVP Europe, SapientNitro, says, “The appointment of SapientNitro as HUGO BOSS’ digital agency is an important moment for both partners. What was separated before – e-commerce and an exciting brand experience – will join forces in a unique and highly personalized hub page concept in the future. We will bring the brand’s strong, global, physical presence far closer to the increasing number of customers who experience fashion digitally.”
The post Hugo Boss appoints SapientNitro as its digital lead agency appeared first on Digital Market Asia.
