Huffington Post CEO Jared Grusd Discusses the Path Forward
On the day Arianna Huffington announced she would leave the news and lifestyle website she is known around the world for, Huffington Post CEO Jared Grusd sought to reassure the troops. “Today is a day of change,” he wrote in a staff memo last week, shared with Ad Age. “It is an opportunity to reflect on our past, to discuss our present, to express our gratitude to Arianna, and to define our future.”
He discussed an effort, launched earlier this summer, to develop a “go-forward strategic plan,” not unlike the project underway at The New York Times (and at other news companies trying to put their best foot forward).
In an interview with Ad Age this week, Mr. Grusd discussed how the company will change once Ms. Huffington leaves (unclear), when a new editor will be picked (to be determined), whether he’s concerned by dips in traffic (not really), and whether or not The Huffington Post needs to do something to regain some of the momentum it seems to have lost to well-financed digital competitors like BuzzFeed and Vox Media (no need).
