How YuMe Feels About AOL Raining on Its IPO Day (Not Too Bad)
Today was supposed to belong to YuMe. The video advertising company made its Wall Street debut Wednesday morning, but a couple hours before its CEO Jayant Kadambi rang the opening bell on the New York Stock Exchange, AOL announced that it had acquired video ad exchange Adap.tv for $405 million.
In an interview Wednesday morning, YuMe’s SVP-marketing Ed Haslam — charged with stewarding the company’s brand through the good and bad — dismissed the notion that AOL had rained on his company’s parade.
“I think it validates the market….AOL spending that kind of capital on a peer of ours only validates the interest. It’s yet more scrutiny by yet more people on different companies’ approaches,” Mr. Haslam said.
