How Three Targeting Tools Can Drive Mobile RTB Adoption

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, vice president of product strategy at Varick Media Management. Advertisers are very excited about the rapid growth of mobile usage among consumers. By keeping Internet-connected devices close at […]
Via: AdExchanger

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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