How Microsoft got Office 365 users to balance work and play
Summary: Microsoft partnered with Wunderman International India, to develop an interactive Facebook film to create product awareness and understanding via participation that was unique to the local market.
Challenge: Office 365 suite of productivity tools lets you balance work and play ‘Like a Boss’. Creating awareness is not a gargantuan task, but creating awareness amidst complacency and resistance is. Having hit a blind spot with IT decision-makers, it was critical to ensure that the Office 365 campaign did not pose as just another IT campaign. Being neck-deep in IT related paraphernalia, IT decision-makers instinctively shut themselves off from campaigns trying to sell them something they didn’t think they need. Therefore getting the message across unconventionally and out of the IT lexicon, was important.
Aim: To showcase Office 365’s features and benefits by engaging IT decision-makers of organisations with 50-250 PCs and thereby, increase social media footprint.
